IDEA

It’s time for the world to learn about your IDEA. From the co-creators of The Longest Road on Earth comes IDEA, an art game about wonder, discovery, and sharing. Send your ideas, represented by a white lightbulb, out to explore the world. Watch them from a bird’s eye view as they roll and fall, bouncing around gorgeous landscapes recorded in 4K resolution by award-winning filmmaker Olli Huttunen, with no loading times between screens. Your idea will get stuck every now and then – houses, guardrails, or even trees can become a barrier. But twice per screen, you can help it out and clear its way, so it can keep advancing. Who knows where your idea may arrive…?